What Is a Trademark and Why Does My Business Need One?

A trademark is one of the most valuable legal tools available to a business, yet it is often misunderstood or overlooked—especially by small and growing companies. At its core, a trademark protects the identity of your brand. Understanding what a trademark is and why it matters can help your business avoid disputes, protect its reputation, and […]

What Is a Trademark and Why Does My Business Need One? Read More »